The flu is also taking its toll on businesses as they deal with high rates of employee absenteeism. For some, particularly smaller ones, the situation could develop into a full-blown business interruption. And, with the flu season expected to continue through March, the risk is real and growing for most every organization, regardless of its size or geographic location.
Think your business is immune to the adverse effects of the flu? Think again. Consider the staggering results of the Flu Impact Study conducted by Walgreens (NYSE:WAG) following last year’s flu season:
- Employees missed, on average, three days of work in 2012-13, compared to an average of one day during the 2010-11 season, resulting in more than $8.5 billion in lost wages
- 6.2 million Americans missed a business trip in 2012-13 compared to 2 million in 2010-11
- Flu-related costs to employers in 2012-13 was $30.4 billion – three times the $10.5 billion impact found in 2010-11
- More than 11 million vacations were interrupted or canceled (a 300 percent increase over 2010-11) as flu season peaked at the height of the holidays
In comparison to a more typical flu season, 2012-13 had two to three times the negative impact on the workplace, school, family and other segments of people’s everyday lives. Given the current number of reported cases and flu-related deaths, this year’s flu season may prove to be just as bad, if not worse.
To help resiliency managers contend with what may turn out to be another record-breaking year, we at Send Word Now have put together a “prescription” (in the form of a white paper) for dealing with a flu outbreak in the workplace. In this timely and informative document, we’ll share several recommendations to support your crisis communications strategy for health-related concerns and other business contingencies.
Download your complimentary copy of “Fighting the Flu: Five Questions (and Answers) for Dealing with an Outbreak in the Workplace” today, and learn how emergency notification technology, like that provided by Send Word Now, can keep your organization healthy and strong.
Want to learn more about flu preparedness and see the latest influenza map? Visit the CDC website.