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Mar 13 2017

Challenges in Using SMS in an Emergency Situation

By Lisa Eifert

While you may not be able to imagine getting through the day without text messaging, this revolutionary technology—now approaching its 25th birthday—is still in its (relative) infancy. However, since the first text message was sent in 1992, SMS technology has quickly become part of how we function in the modern world. It’s also become part of how businesses communicate with their stakeholders during emergency situations. However, it may not be working as well as you think it is.

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Mar 07 2017

An Outbreak Is Coming: Is Your Organization Ready?

By Lisa Eifert

While Michael Crichton’s bestselling book Outbreak might have been the stuff of fiction, it wasn’t so far off the mark, according to a recent NPR article. It's gist? While it may not be a monkey-borne outbreak of the Matoba variety, the risk of a pandemic is very much a reality due to a rise in infectious diseases around the world. Here’s a closer look at NPR’s findings, along with why it’s important for organizations to take a proactive approach to pandemic planning.

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Feb 27 2017

Forecasters Weigh In: Spring is Coming... and So is Bad Weather

By Lisa Eifert

When Punxsutawney Phil emerged from his den and saw his shadow this past February 2nd, he sentenced us to six more weeks of winter. (Or so the tradition goes.) And as people all over the country now well know, Phil wasn’t kidding: Since Groundhog Day, many regions have been walloped with snow. And it’s not over yet, either, according to more scientific (translation: non-marmot) predictions. Here’s a closer look at recent weather phenomena, along with what meteorologists say is in store for spring.

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Feb 14 2017

2017 Cyber Incident & Breach Response Guide Highlights the Role of Communication

By Lisa Eifert

Cyber threats are a fact of life for today’s organizations. Is your organization really prepared to respond to the ever-increasing, always-changing lineup of potential cyber incidents and security breaches? Let’s review the Online Trust Alliance (OTA)’s recently released 2017 Cyber Incident & Breach Readiness Guide. The guide highlights the pivotal role communication plays in protecting organizations from cyber incident-related fallout.

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Jan 30 2017

Three Ways Notification Technology Can Improve Law Firm Communications

By Lisa Eifert

For 21st century law firms, failure to implement the right communication strategies can detrimentally impact everything from staff morale to the solvency of a practice. In extreme cases, poor communication can even endanger the lives of the most vital part of any law firm: its employees. 

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Jan 02 2017

Are Unscheduled Absences Hurting Your Organization?

By Lisa Eifert

Peak flu season is upon us, and will last all the way into March. During this time, millions of people will become sick—many of whom won’t be reporting to work for the two to three days it takes severe symptoms to subside. Does your organization have a plan in place to manage these staff outages? Let’s take a closer look at the issue, along with highlighting a key strategy for supporting business continuity during flu outbreaks and other unscheduled absences.

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Dec 14 2016

Does Your Organization Have an Inclement Weather Plan?

By Lisa Eifert

Put yourself in your employee’s shoes for a moment. You wake up in the morning to snow that has been steadily falling for the past few hours. You check Facebook and see that your friends are complaining about icy roads and walkways. The Weather Channel says several more inches are anticipated throughout the day. You are supposed to report to work at eight, but have no idea whether or not the office is open. You have no messages on your phone, and your calls to the office go to voicemail. What do you do?

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Dec 09 2016

Becoming a Crisis Communications Champion

By Lorin Bristow

If you’re an American football fan, it’s an exciting time of the year. The college playoff field is shaping up, ultimately leading to the championship game in January. Professional football teams in the National Football League are beginning to eye the ultimate prize—a Super Bowl win. It’s the time of year where excellence is on clear display.

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Nov 10 2016

A Cyber Attack May be Headed Your Way: Are You Ready?

By Lisa Eifert

On October 21, 2016, the U.S. was the victim of a massive, malicious and blindsiding assault—without a foreign machine gun, grenade launcher or tank so much as touching American soil. How is that possible? Because we’re not talking not about a physical attack, but about a cyber attack. And here’s the worst part: While this recent event might have been the largest of its kind to date, it’s not going to be the last.

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Nov 03 2016

Does Your Business Have a Product Recall Communication Plan in Place?

By Lisa Eifert

Product recalls can go one of two ways. In the first, worst-case scenario, a product is determined to be dangerous or defective; its manufacturer ignores or reacts sluggishly to the issue; people are unnecessarily put at risk; and consumer trust is irreparably damaged. In the best-case alternative, meanwhile, the manufacturer assumes responsibility; takes quick action; and minimizes harm to both consumers and its reputation alike.  What one thing can ensure that your company ends up in the latter category, not the former? A product recall communication plan.

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