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Feb 14 2017

2017 Cyber Incident & Breach Response Guide Highlights the Role of Communication

By Lisa Eifert

Cyber threats are a fact of life for today’s organizations. Is your organization really prepared to respond to the ever-increasing, always-changing lineup of potential cyber incidents and security breaches? Let’s review the Online Trust Alliance (OTA)’s recently released 2017 Cyber Incident & Breach Readiness Guide. The guide highlights the pivotal role communication plays in protecting organizations from cyber incident-related fallout.

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Jan 30 2017

Three Ways Notification Technology Can Improve Law Firm Communications

By Lisa Eifert

For 21st century law firms, failure to implement the right communication strategies can detrimentally impact everything from staff morale to the solvency of a practice. In extreme cases, poor communication can even endanger the lives of the most vital part of any law firm: its employees. 

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Jan 02 2017

Are Unscheduled Absences Hurting Your Organization?

By Lisa Eifert

Peak flu season is upon us, and will last all the way into March. During this time, millions of people will become sick—many of whom won’t be reporting to work for the two to three days it takes severe symptoms to subside. Does your organization have a plan in place to manage these staff outages? Let’s take a closer look at the issue, along with highlighting a key strategy for supporting business continuity during flu outbreaks and other unscheduled absences.

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Dec 14 2016

Does Your Organization Have an Inclement Weather Plan?

By Lisa Eifert

Put yourself in your employee’s shoes for a moment. You wake up in the morning to snow that has been steadily falling for the past few hours. You check Facebook and see that your friends are complaining about icy roads and walkways. The Weather Channel says several more inches are anticipated throughout the day. You are supposed to report to work at eight, but have no idea whether or not the office is open. You have no messages on your phone, and your calls to the office go to voicemail. What do you do?

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Dec 09 2016

Becoming a Crisis Communications Champion

By Lorin Bristow

If you’re an American football fan, it’s an exciting time of the year. The college playoff field is shaping up, ultimately leading to the championship game in January. Professional football teams in the National Football League are beginning to eye the ultimate prize—a Super Bowl win. It’s the time of year where excellence is on clear display.

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Nov 10 2016

A Cyber Attack May be Headed Your Way: Are You Ready?

By Lisa Eifert

On October 21, 2016, the U.S. was the victim of a massive, malicious and blindsiding assault—without a foreign machine gun, grenade launcher or tank so much as touching American soil. How is that possible? Because we’re not talking not about a physical attack, but about a cyber attack. And here’s the worst part: While this recent event might have been the largest of its kind to date, it’s not going to be the last.

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Nov 03 2016

Does Your Business Have a Product Recall Communication Plan in Place?

By Lisa Eifert

Product recalls can go one of two ways. In the first, worst-case scenario, a product is determined to be dangerous or defective; its manufacturer ignores or reacts sluggishly to the issue; people are unnecessarily put at risk; and consumer trust is irreparably damaged. In the best-case alternative, meanwhile, the manufacturer assumes responsibility; takes quick action; and minimizes harm to both consumers and its reputation alike.  What one thing can ensure that your company ends up in the latter category, not the former? A product recall communication plan.

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Oct 27 2016

Hurricane Matthew: What Went Wrong?

By Lisa Eifert

When Hurricane Matthew swept through the Southeastern United States earlier this month, it left behind extensive debris, thousands without power, and many people living in shelters. In North Carolina, Florida, Georgia and South Carolina, meanwhile, a total of 17 people lost their lives.

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Oct 20 2016

Black Friday 2016: What's in Store?

By Lisa Eifert

With Thanksgiving just a little over a month away, many are thinking about their travel plans, their dinner menus and their shopping strategies for the biggest shopping day of the year, Black Friday (November 26). They are considering the purchase of big ticket items, whether a new TV, laptop or smartphone, and they are looking for the best possible deals in stores and online.

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Oct 13 2016

Do You Know What's Headed Your Way This Winter?

By Lisa Eifert

It’s time to put those flip-flops away once and for all. Because whether you like it or not, winter’s coming, and it looks like it might be a doozy. Let’s take a closer look—with a little help from the experts—at what weather to expect in the weeks and months ahead.

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